
Unless you have been living under a rock, you must have at least heard of Susan Boyle. Even the hippie in my English class who probably spends more time sitting on a sidewalk playing his guitar than keeping up on pop culture, knew about Susan Boyle.
The fantastically talented middle-aged woman with looks that caused doubt before she even opened her mouth to sing on Britain's Got Talent, has felt the power of ruling the world. Or at least, ruling the media.
Yes, it's a lesson on a "don't judge a book by it's cover" type issue. But it's also a lesson on media tactics. As soon as something out of the ordinary happens, the media jumps all over it. When something out of the ordinary that has the power to bring people to tears happens...a media storm happens. As is the case with Susan Boyle.
This is understandable. We want to see happy stories. We want to see what we don't see in the media. For the most part, "hard-hitting" news is serious, sad, depressing and "pop-ish" news is light, fluffy, and fun. When there comes a story that is a cross-over type...just like Susan Boyle, we embrace it. We love it and we want more.
Who can blame us? Happy is easy. Susan Boyle thank you for ruling the world. At least for the time being.



