But sometimes there is more than a superficial couple handing each other necklaces and watches that can turn a stoic person to mush. For me, it's the commercials for different national charities. St. Jude's Children's Hospital ads specifically. Recently, while I was enjoying some reality TV, an image of Jennifer Aniston and a young child with cancer appeared on the screen. It was a short commercial, only about thirty seconds, but it had an effect one me, as I'm sure it did to many others as well.
But was it the image of the little girl, or the power of a celebrity that made us pay attention?
It's not rare to see celebrities endorsing different causes. In fact, it kind of comes with the territory. It is a very powerful Public Relations tool and I think it's a fabulous way to draw attention to a cause. Sometimes I question though, whether the celebrity actually feels a connection to what they're endorsing, or if it's just a ploy to better their public image.
In the case of Jennifer Aniston though and this commercial, I felt as though it was real. You could tell that she cared about what she was talking about...even though she is an actor, you can't fake real caring and real passion.
Celebrity endorsements, if done right, are a good thing.
But what are your thoughts? Watch the video below, and judge for yourself.
2 comments:
Whenever I think of celebrity endorsements, I always think of Sarah McLachlan and the Humane Society. Maybe we should do something similar next quarter with the Athens Humane Society? Instead of Sarah though we can have the Guerilla Army singing about stopping puppy mills. I think it would be an awesome PSA! What do you think? I like your blog a lot Rachel. You have great ideas and you are an awesome writer.
Thanks Bethany!
We definitely should do that...I bet the band would be up for it and Shelley would die! haha
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